How do you create a World Cup campaign when you have no presence at the tournament itself?
You launch the moment the final whistle has blown.
Young footballers don’t have the luxury of having a month off in the sunshine, playing on perfectly manicured pitches. Their training doesn’t stop for a bit of media frenzy and some ticker tape. They keep training in the darkest of winter. In the cold. In the rain.
They have to Grind.
