Homeshare had a bad rep in Japan and was thought to only be used by students and oddballs. We wanted to dispel that notion and show that these days homeshare is for everyone.
In this campaign, we shot glamorous and unique Airbnb properties… such as a house with a pool in Thailand or a traditional Japanese home with an irori fireplace… and got people to show them off as their luxury second homes. We then surprised Japan with the hashtag "#ActuallyAirb”.