“Growing up during great Russian winters only made me stronger,” said Alexandar Ovechkin, of the Russian National Ice Hockey Team. “When I’m out there on the ice, I’m immune to the cold and can just focus on my game. To Play Russian is my way of life.”
Play Russian didn’t stop when the film ends. Throughout the winter, a series of unique events took place to enable young Russian athletes to #playrussian. Captured content was elevated on playrussian.nike.com, where viewers decided whether their peers really embraced the Play Russian ethos or were simply just too normal.