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WASO

WASO is Shiseido's new global skincare line designed for millennials. We created brand positioning, films, KVs, social, brand identity and package design.

Regardless of where we come from, who we are, what we do- Waso believes beauty comes in many forms. Whether you’re transgender, have 100s of freckles, identify as a tom boy, are Korean, French, prefer skateboarding to maths -everyone is beautiful. Waso exists to enhance that beauty from within.

Key visuals were shot by Vivian Sassen.