One Minute Weekends follows recognizable hip-hop performers exploring their basecamps over 48 hours. The artists wrote and performed an original song for each vacation.
An OTT 60s TVC brought the idea of ‘basecamps for your adventure’ to a wider audience.
We then ran a social campaign asking influencers to pose like famous explorers. These ‘Jizori’ statues were also featured on digital boards in train stations and in a massive display at Shibuya Crossing.
